Marketing tips for non-profit companies in healthcare

Nonprofit organizations use all their surplus revenues to further their causes. To them, giving back means everything. This is why it is important for marketers in a nonprofit to keep up with the best marketing ideas. The success of any nonprofit depends on its ability to market itself.

Here are some creative marketing ideas that can help nonprofit companies in healthcare:

Blogger campaigns

The blogger community continues to grow steadily. Most bloggers have created an excellent rapport with their readers. In fact, a high percentage of the online population is known to trust the advice they receive from their bloggers. A nonprofit can partner with one or more strategic bloggers to share its message with those bloggers’ audience.

Community activation

Community involvement should be an integral part of any non-profit company in healthcare. This commitment to the people in the community goes a long way in building trust and credibility than even a perfect social media can. Events like wellness fairs give the organization a good name and also an opportunity to showcase its services that will benefit the community.

Convert existing donors

Unfortunately, most donors who give to a nonprofit will vanish after they make their first contribution. Converting these donors into repeat donors is crucial for the growth of the organization. The fact that a donor donated to your organization means that he agrees with your cause. It is up to you to do all you can to make him a repeat donor.

Create banner images on social media

Posting banner images on social media is a great way to advocate your cause. These banners go a long way in spreading the word about your organization to more people. You can also ask users to share your post or make it their profile picture.

Cause marketing

Here, a nonprofit gets into a cooperative agreement with a for-profit business for mutual benefit. For example, the coin donation boxes that are placed at the checkouts of local convenience markets. Under such an arrangement, the nonprofit will gain donations while the business will gain the goodwill of its customers.

Good functioning website

Your website acts as your online office. Through your website, you can receive donations while making a good first impression on potential volunteers and donors. At the same time, the website should articulate your mission and the services that you provide.

New brand identity

Developing a fresh brand identity is not as complicated as it sounds. Your marketing materials, as well as your website, need constant updating. It is time to redesign your images and capitalize on the digital domain.

Non-Profits Surviving In the Business World: Keys to Sustainability

Non-profit businesses often struggle to stay afloat in today’s busy market. While it can be a challenge when the goal is not to make a profit, many non-profits surviving in the business world have found some key factors to keep their doors open. 
Finding Grants
There are a huge number of grants available but it takes a lot of time and effort to go through the application process. There are three main types of grants available to nonprofits: government, foundation, and corporate. Government grants are probably the hardest to achieve but can offer a large funding source. Foundation grants are more diverse but they are also extremely competitive. Finally, corporate grants or sponsorships are fairly competitive as well. Non-profit companies that align with the goals and vision of the corporation have the greatest chance of success. 
Increased Visibility
Many non-profit businesses stay afloat through donations and volunteers. The way that they’re able to keep their doors open is that they’re constantly looking for people to support them by staying highly visible. Participate in the community in order to create visibility and make sure that the non-profit is well-known and likes. Engaging with the community and establishing relationships and partnerships is one of the key factors to success in the long-run so make sure that this is a priority. 
Participate in Fundraising Opportunities and Activities
Most non-profits find that they have to engage in fundraising activities. Simply asking people for donations isn’t a good way to get donations though. Instead, think of an activity or event that will encourage people to donate happily. Some businesses, such as theatres, will have a fundraising gala which is fun and encourages individual donations. There’s really no limit to the creativity of fundraising. However, keep in mind that people are more likely to participate and donate if they have a good time. 
Monitor Spending
Non-profits can be made or broken depending on their budget. A good non-profit that will stick around knows where they spend their money and doesn’t make any frivolous or unnecessary purchases. Keep a tight hold of every dollar that passes through the organization. Not only will this keep the business afloat, it’s also a good idea so that people who donate know that their money is going to good use. 
These are some of the methods that successful nonprofits have used to stay running, even in tight times. Use this advice when running or managing a nonprofit to survive in a competitive world.

Non-Profit companies giving back to the community

When you think about a non-profit organization the first thing that may come to mind is a group of people in your community that have made a difference in one way or the other. A non-profit organization is one that is exempted from tax as they are created to be of benefit to the community. Examples of non-profit companies that are giving back to the community are as below:

Make a Wish Foundation: Make a wish Foundation is famed for its work in the community and this has made this organization popular in every household. Make a wish Foundations turns the wishes of sick children into a reality. No wish is too big or small for the non-profit. Whether it is going to Disney Land or meeting a famous actor, Make a Wish Foundation will make it a reality.

Mozilla Foundation: The Mozilla Foundation is a no-n profit company that was created due to the success of Mozilla Firefox browser which is the parent company. The foundation works on issues that are related to the web. It does this through mobilizing volunteers, advocacy and event organization. Some of the issues that are being handled by Mozilla include pushing for the neutrality of the web in Europe and controlling the level of government surveillance. 

Google Grants: Google through Google Grants provides its staff with matching gifts that are extremely generous when they are donating to nonprofit organizations. These donations are very useful to all non-profit organizations of all sizes as they provide them with Ten Thousand USD to make use of in advertising. This is done through Google’s search results. This is a great way for a non-profit company to grow their audience as well as get people who may offer support.

Child Fund International: Child Fund International partners with TOMS Shoes to help children in Liberia that are impoverished. For each pair that is sold by TOMS shoes, a pair is donated to a Liberian child. This is coordinated through a partner that they have on the ground in Liberia. Though a pair of shoes may not seem like much to some individuals to those children it means the world just being able to own a pair of their own.

AmeriCares: General Electric is one of the largest companies and it makes its contribution to the community through its GE Foundation. Though it gives cash grants to the community, its support goes way beyond this. AmeriCares has gotten supplies, medicine, and help from the staff at GE. This has enabled AmeriCares to operate 750 free clinics that are able to serve five million people every year.

Ways in Which Non- profit companies use their online presence:
Non- profit companies use their online presence to develop and execute stellar marketing strategies. They do this by developing content that inspires people to join their cause. Non-profit companies are aware of the benefits of investing their time and energy in putting their message out there as this enables them to grow a loyal fan base and get adequate donations to carry out the set projects. They use their non-profits online presence to get tangible results. This can be in the form of donations, grants, and volunteers to help out with projects.

Conclusions: Non – profit companies contribute to their communities in various ways. Whether it is providing goods or services, their customers play a critical role in its survival and success. Ultimately, like any business, the success of a Non-profit company heavily relies on its operation as well as management.

Important Marketing Tips For Non-Profit Companies In Healthcare

Marketing is essential to companies and businesses. You will note that marketing actually increases the number of customers who visit your company. This goes a long way in increasing your revenues. If you are a non-profit company in healthcare, you should consider marketing your company. You will realize that there are many non-profit companies in healthcare. If you want to stand out from your competitors, you should following tips:

1. Use social media.

Most people usually use social media platforms to communicate with their friends and relatives. You can also use social media platforms to market your company. Some of the common social media platforms include Facebook, Twitter, Instagram and so forth. You just need to create a page for your company on these social media platforms and then encourage your friends to like and share it. This can go a long way in marketing your nonprofit company. This can help you a great deal.

2. Be clear.

It is important that you be transparent when marketing your company. You should ensure that you articulate your message properly so that people can know your values and so forth. In addition, you should communicate clearly so that people can know what you are offering and what you believe in. Once the people believe in your initiatives, they will definitely support you. This can even go a long way in catching the attention of potential donors.

3. Content marketing

You will note that content marketing is critical for marketing any company. You should ensure that you create a new, insightful content so that your viewers can read and learn. You should consider updating your content from time to time. You will realize that people usually like reading new content. Your content should reflect the brand of your company. In addition, you should empower it by adding the mission statement and purpose of the company.

4. Consider hiring SEO services.

Most people normally visit the internet on a daily basis. Did you know that you can actually make these people become your clients? You just need to hire SEO services. This will go a long way in ensuring that your website ranks high on search engines. In addition, this will help to increase the credibility of your company. Most people will tend to trust in your company. SEO services can greatly help your nonprofit company in healthcare.

It is important that you market your nonprofit company from time to time. The above-mentioned tips can help you a great deal. Follow them and you will enjoy the results.

Ways To Get The Most Out Of Your Internet Marketing Campaign


Internet marketing is a must for any business on the web. If you have not started doing it yet, you better start now! From this article, you will gain a basic understanding of internet marketing to use in developing your own marketing plan.

A site-wide link is a link that appears on each and every page of a website and which links to a particular page. You should include a site-wide link if you have something that you want all of your customers to see. This formation, or menu, of links, help your organize your website in a presentable manner and makes it easier for you to update content. More importantly, it will allow your visitors to navigate your site with ease. Make sure that your menu links are to the point and organized in a way that makes sense.

Meta tags are an integral part of any website and should be part of your design plan. Regular users of your site won’t see them, but the spiders that search engines use to understand your page do. Search engine spiders use meta tags to obtain the description they’ll list below your site. Make sure that your tags represent your keywords to avoid overuse. Use keyword tools to determine what keywords are the most useful for your target audience.

H tags refer to HTML tags used to mark how important a text is. This important tag will have tagged text show up in big, bold letters. These tags should definitely be applied to any titles on the web page and other important content. Your main title will be indicated with an H1 tag, while H2 and H3 tags will mark subsections and other vital content. This will make the page easier to read for your visitors and search engine spiders will be able to quickly identify where the important content is located. Always put keywords in your post’s title.

Research unique ways to get your product known online. While there are traditional marketing and SEO techniques that might help you promote your business, don’t write off the benefits of Internet marketing as well. Since the internet has its own culture, sometimes a picture, video or website will become a ‘buzz’. Although most buzz is short lived after videos have gone viral, it can still be a good tool for some instant sales. People tend to pass videos on to their friends, essentially helping you gain interest in your product. It’s hard to predict what will go viral, but by focusing on clever, current content, you increase the likelihood that it will be seen and shared. Watch videos so you can find what appeals to the general internet user.

These suggestions represent a very small percentage of the things you can do in internet marketing. Try using these as well as more intricate ideas for your internet campaign.